Concept Paper for Library Community and
E-Extension Collaborative Pilot Studies
The Opportunity
Given recent widespread budget constraints coupled with dramatic advances in information technology, we now have a unique environment to build on the mutual strengths of Extension and Libraries to provide better service for a shared customer base.
E-Extension is a national initiative proposed by the Cooperative Extension System "to implement a national Internet-based information and education network that provides public access to land-grant university (LGU) expertise." Similarly, the nine-year old AgNIC initiative was established to bring to the public high-quality agricultural information through a single Web interface by leveraging the historic commitment and resources of land-grant universities, the National Agricultural Library, Cooperative Extension, and others. In recent discussions, Carla Stoffle, Dean of Libraries at the University of Arizona noted: “AgNIC and e-Extension have common customers, goals, opportunities, and challenges. We should be working together.”
The Western Rangelands Partnership is a model for successful cooperation between the Library and Extension communities. This partnership, which grew out of the AgNIC initiative, has significantly reduced duplication of effort among 18 land-grant universities by integrating tools and resources to meet user needs through a common gateway [http://rangelandswest.org]. This model should be expanded to fully meet the potential of e-Extension and AgNIC.
The Proposal
We propose initiating four content development team pilot studies for each Extension region involving both the Library community and e-Extension to assess the potential for leveraging resources to create a more cost effective business model. Drawing on the 2003 “e-Extension Pre-Select Business Case,” the following library strengths and resources have been identified as areas for collaboration and resource sharing:
Libraries have the experience and technical leadership in:
- Providing distributed reference services
- Organizing specialized Web-based content
- Creating electronic agricultural thesauri and metadata standards
- Training in search strategies and information literacy
- Preserving the core literature of agriculture
Libraries bring to the table established resources and collaborations, such as:
- AGRICOLA database to increase access for e-Extension products
- AgNIC Portal and web services applications for testbed
- AgNIC Alliance including NAL, land-grant libraries and extension units, agencies, non-profits, and others
- Western Rangelands Partnership model
Extension brings one hundred years of experience in:
- Creating unbiased science-based resources for local communities
- Establishing strong linkages among the land-grant research enterprise
- Developing educational programs with broad public interest
Extension brings to the table established resources and collaborations, such as:
- Network of more than 3,100 local Extension offices
- Expertise to develop user-focused content
- “e-Extension Pre-Select Business Case” vetted through a series of stakeholder workshops
- A developing plan for peer review
Next Steps for Pilot Projects
- Establish agreement to cooperate between E-COP, ARL library directors, and other LGU library directors (1st month)
- Set up management team (1st month)
- Select topics for content development for each pilot project (2nd month)
- Establish partnering groups of Extension and Library professionals (2nd month)
- Develop an iterative product development protocol (by 3rd month)
- Identify benchmarks for cost benefits and decision-making (1st-2nd months)
- Modify AgNIC technical architecture and user interface to incorporate the e-Extension brand (1st through 6th months for prototype)
- Initial product release for review (9th month)
- Seek customer and stakeholder input through usability testing (9th through 12th months)
- Market the product (9th month to end of pilot projects)
- Evaluate cost-benefit measurements (12th month)
- Refine e-Extension business model
- Develop and extend successes
Funding Needed to Implement Pilot Projects
- Programmers to adapt the AgNIC Portal for e-Extension pilot projects ($100,000)
- Technical support for thesaurus ($25,000)
- Content Development Teams (one for each extension region) ($30,000 each = $120,000)
- Business Analyst Position ($50,000)
- Product testing, focus groups, usability studies ($25,000)
Mutual Benefits for Partnering
- Improved and expanded information and educational products
- Increased user access to and awareness of products
- Elimination of duplication of effort
- Integration of services to improve efficiency and cost-effectiveness
Susan McCarthy, NAL and Barbara Hutchinson, University of Arizona
May 2004
